Competition on market is good, pushing to price and customers can be happy. For example: Pizza from fast food is very popular and cheaper then in classical restaurant. It is nice. Maybe. Certainly don't for 100 percent.
You can buy Domino's pizza for $4.95. Few days ago followed similar propagation and price competition from Pizza Hut. Price going down, customer can pay less money. Is now customer happy? Part of them yes, part do not. You can read comments below article on Daily Telegraph.
http://www.dailytelegraph.com.au/news/nsw/supreme-court-battle-customers-happy-but-local-pizza-shops-cheesed-off-at-price-slice/story-fni0cx12-1226979030545
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